Marketing industry leaders have joined forces with Royal Mail MarketReach, the UK’s third largest media owner, to demonstrate the vital contribution that mail makes to advertising success in the new “MAILMEN” campaign launching today (7th September).
The campaign, created by Publicis Chemistry, is endorsed by influential industry leaders:
“As well as learning how to code, we should all know how to postcode,” Anil Pillai, CEO, DigitasLBi.
“Mail is great. Although I prefer to think of it as dynamically served content,” Ashley Friedlein, Founder, Econsultancy.