Case studies

Royal Mail Group is proud to be a vital part of the UK’s economic and social infrastructure.

We connect customers and businesses six days a week in every community in the UK - all 29 million addresses from our cities to the most remote communities in our countryside and every town and village in between.

Here are two case studies that illustrate how we behave responsibly in relation to our people, customers, suppliers, communities and the environment.
 

  • Delivering tickets for London 2012

    London 2012 was a major highlight for Royal Mail.

    We were proud to deliver the tickets for the London 2012 Olympic and Paralympic Games.

    We successfully handled over 1.6 million items, delivering approximately 7.5 million tickets to customers, with over 98 per cent of them arriving first time, on time.

    We were also proud to celebrate the achievements of Team GB and ParalympicsGB.

    We were the first postal administration to produce stamps for every gold medallist in both Olympic and Paralympic Games. The stamps recognise the achievements of our athletes and feature a photograph of the athletes in action or at their gold medal ceremony. We challenged ourselves to make each stamp available at over 500 Post Offices across the country the day after the gold medal win, with delivery to a further 4,700 Post Offices over the course of the games.

    We also honoured the victories by painting 110 post boxes gold across the UK in locations associated with our gold medal athletes. The most northerly resides in Lossiemouth, Scotland, painted to celebrate Heather Stanning’s rowing victory with partner Helen Glover. Helen’s post box, in Penzance, is actually the most southerly location. The two boxes were the first painted by Royal Mail after Heather and Helen became the first gold medallists of the summer. The locations of all of the gold post boxes can be accessed at www.goldpostboxes.com

    The post boxes have now become cherished local landmarks, and in November 2012 we announced that these would remain gold permanently, with a plaque to name the athlete and mark their gold medal achievement, or mark the location’s connection with London 2012.

    The decision to keep the post boxes gold marks the first time in Royal Mail’s history that it has painted its iconic post boxes a different colour permanently to mark an historic achievement.

  • Royal Mail's Movember campaign

    Royal Mail Group supported the Movember campaign in 2012, a global moustache growing charity event to raise funds and awareness for prostate and testicular cancers. Our charity partner, Prostate Cancer UK, benefits from funds raised by Movember in the UK.

    Over 2,500 Royal Mail employees signed up to take part in Movember. We were informed by prostate cancer charity Movember that we had the second largest number of registered fundraisers of any single company network worldwide. And, of our top ten fundraisers, three were women.

    The campaign was both about raising funds and raising awareness of prostate cancer, the most common cancer in men in the UK. We ran competitions (Moscars, Tache of the Titans, Royal Male), hosted fundraising leaderboards and a picture gallery for colleagues to showcase their mo-growing/fundraising efforts. We created a special Movember postmark, applied to almost 50 million items of mail, and targeted local and national press to showcase our colleagues’ efforts and highlight the cause.

    We raised over £525,500 during the campaign, including matched giving from the Company. According to Movember, that is more than any other single company network in the world. We also engaged 23 MPs, MSPs and researchers in fundraising. These funds will pay for 13 new prostate cancer nurses in areas of need across the UK.

    Our campaign was shortlisted for two Third Sector Business Charity Award categories, receiving a Highly Commended in the Challenge Event in May 2013.

    Owen Sharp, CEO, Prostate Cancer UK said, “Reaching men and women from a wide range of backgrounds who are not office based is very tough to do. But Royal Mail has done exactly that. Thousands of its employees took part in Movember and for every participant there will have been hundreds of other people who will have seen the moustache when the post was being delivered.”