Royal Mail Group supported the Movember campaign in 2012, a global moustache growing charity event to raise funds and awareness for prostate and testicular cancers. Our charity partner, Prostate Cancer UK, benefits from funds raised by Movember in the UK.
Over 2,500 Royal Mail employees signed up to take part in Movember. We were informed by prostate cancer charity Movember that we had the second largest number of registered fundraisers of any single company network worldwide. And, of our top ten fundraisers, three were women.
The campaign was both about raising funds and raising awareness of prostate cancer, the most common cancer in men in the UK. We ran competitions (Moscars, Tache of the Titans, Royal Male), hosted fundraising leaderboards and a picture gallery for colleagues to showcase their mo-growing/fundraising efforts. We created a special Movember postmark, applied to almost 50 million items of mail, and targeted local and national press to showcase our colleagues’ efforts and highlight the cause.
We raised over £525,500 during the campaign, including matched giving from the Company. According to Movember, that is more than any other single company network in the world. We also engaged 23 MPs, MSPs and researchers in fundraising. These funds will pay for 13 new prostate cancer nurses in areas of need across the UK.
Our campaign was shortlisted for two Third Sector Business Charity Award categories, receiving a Highly Commended in the Challenge Event in May 2013.
Owen Sharp, CEO, Prostate Cancer UK said, “Reaching men and women from a wide range of backgrounds who are not office based is very tough to do. But Royal Mail has done exactly that. Thousands of its employees took part in Movember and for every participant there will have been hundreds of other people who will have seen the moustache when the post was being delivered.”