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Residents of Colchester, Britain’s oldest recorded town, have been out-clicking other towns for Christmas presents this year as the run up to Christmas begins, Royal Mail research has revealed on Cyber Monday.
Lincoln, Brighton, Swansea and Stockton-On-Tees are also among the top ten UK towns and cities shopping for Christmas presents from the comfort of their own homes this year.
The findings are based on analysis of over four million deliveries made by Royal Mail Tracked® throughout November 2013. This is a service that tracks the progress of online orders from collection through to the delivery.
The study comes as new research also reveals that one third of UK SME online retailers have invested in Apps and other IT upgrades to make it easier for people to buy from them through their Smartphones this Christmas.
People in the following towns and cities are buying the most online according to Royal Mail’s findings.
Royal Mail has opened ten temporary parcel sort centres for the Christmas period as part of its festive operation. The parcel sort centres have been set up to sort a significant proportion of the parcels Royal Mail handles before they are distributed around the UK and delivered to the door by Royal Mail’s postmen and women.
Nick Landon, Managing Director of Royal Mail Parcels, said: “Online shopping is now such a key part of the Christmas shopping experience. To help our customers at this very important time of year, Royal Mail has invested in ten pop up parcel sort centres as part of our festive operation. The parcel sort centres will increase our scale and flexibility, and enable us to handle the increased volume as effectively as possible,”
He added: “As we always do at this time of the year, we encourage people to post their Christmas cards and order their presents online early to help us spread the workload during the busy festive period. We also encourage customers to use a postcode when sending their cards, letters and parcels. Customers can check postcodes for free at www.royalmail.com/postcode-finder”
Note to Editors
The latest recommended posting dates for UK Christmas delivery are:
International last posting dates
For further information contact:
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