We are developing new media business ideas and ways to deliver direct mail solutions for our customers – from small and medium enterprises through to the largest corporations.
A key pillar of our corporate strategy to become the best delivery and marketing mail business in the UK is to drive profitable growth. Our commissioned research proves that direct mail remains the most effective way for businesses to engage responses from their target audiences. We are developing new media business ideas and ways to deliver direct mail solutions for our customers – from small and medium enterprises through to the largest corporations.
The direct mail market
By combining our experience of advertising channels with our mail delivery networks and strategic alliances, we can create effective media solutions in today’s market. Continuing to develop our business in this area will allow us to capitalise on the opportunities provided by the UK’s £16 billion advertising market. The market for direct mail solutions is growing each year. Our aim is to grow the business by targeting the top 3,000 advertisers and creating partnerships to help our customers – from small business to large – reach their potential customers.
Direct mail works
Direct mail workson its own and when used with other forms of advertising, including digital. It is the ideal complimentary tool giving proven uplift to marketing return on investment. We know this is the case because our customers report back to us with their success stories. We have business case studies to prove the point. We have worked on collaborative projects with a number of companies to help them develop brands, and acquire and develop relationships with customers – using the power of direct mail.
We help our clients create engaging mail pieces that can relaunch brands and drive customer action. Our campaigns have regularly achieved response rates well above the market standard of five per cent.
Continuing to invest
Royal Mail is continuing to invest in new technology and new thinking to promote and demonstrate the power of direct mail to advertisers. As we move through our process of transformation and change, direct mail will become core to our identity as a delivery and media company.
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