Money raised will help the charity provide Life After Stroke grants of up to £300 to help 10,000 stroke survivors. The partnership will also aim to raise awareness of the condition and as well as steps people can take to reduce their stroke risk.
There are around 152,000 strokes in the UK every year and it is the leading cause of severe adult disability. There are over 1.2 million people in the UK living with the effects of stroke.
Choosing our charities
We worked very closely with our union, the CWU, to shortlist three very deserving charities; The Stroke Association, Age UK and Diabetes UK. Around 98,000 of our colleagues voted for their chosen charity through our group-wide Employee Opinion Survey.
The Stroke Association received the greatest number of votes. The charity works directly with stroke survivors and their families and carers, with health and social care professionals and with scientists and researchers.
Our people are raising funds for the charity through a series of fundraising activities and events.
As part our ‘everyone’s a winner’ approach, we have also donated £50,000 to Age UK and Diabetes UK.
Royal Mail aims to raise at least £2 million for the charity over the course of the partnership. The company will match every penny raised by colleagues, up to £1 million.
Charities Age UK and Diabetes UK will still benefit from a matched giving programme.Once £2 million has been raised for the Stroke Association, the company will then match every penny raised by an employee who decides to fundraise for any of three charities, to up a further £1 million.
Our previous Charity of the Year
Royal Mail Group and its employees raised over £2.3 million for its former charity partner, Prostate Cancer UK. The money funded positions for over 34 specialist prostate cancer nurses who are based across the UK.
During the course of the partnership, employees helped to raise over £925,000 through Movember campaigns in 2012 and 2013. In both years, Royal Mail Group raised more money than any other single company globally.
Employees took Prostate Cancer UK to their heart, often taking part in once-in-a-lifetime challenges to raise money for the organisation, such as running multiple marathons and scaling mountains. The Royal Mail Choir released a version of the song ‘Abide with Me’ with X Factor winner Joe McElderry, in aid of the charity. The choir have raised over £50,000 for the charity, including matched giving, through their charity fundraising.