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  • Royal Mail
    Images conveying logistics: hot air balloon, clouds, object with wings
    6 February 2017
    Secret love: hiding spots for Valentine’s gifts revealed

Research from Royal Mail has revealed the UK’s most popular hiding spots for Valentine’s gifts in the home. At the top of the list is the “wardrobe” (21 per cent) with “under the bed” (13 per cent) coming a close second.

Wardrobes were the favourite secret hiding place for adults in the north east. Over a quarter of respondents from the north east (28 per cent) confessed to finding their Valentine’s gifts hidden in the wardrobe. 

  • Research from Royal Mail has revealed the UK’s top hiding spots for Valentine’s gifts in the home.
  • At the top of the list is the “wardrobe” (21 per cent) with “under the bed” (13 per cent) coming a close second.
  • Wardrobes were also the favourite secret hiding place for adults in the north east.  Over a quarter of respondents from the north east (28 per cent) confessed to finding their Valentine’s gifts hidden in the      wardrobe.
  • London reported the highest number of people choosing to hide away their Valentine’s gifts under the bed.
  • One in five UK adults receives the same gift from their partner every year.
  • Targeted internet advertising from websites visited also give away the surprise for around 10 per cent of UK adults.
  • Men were found to be more generous than women. Nearly half (47 per cent) plan to buy a gift for their valentine this year while only 39 per cent of women plan to do the same. 

Research from Royal Mail has revealed the UK’s most popular hiding spots for Valentine’s gifts in the home. At the top of the list is the “wardrobe” (21 per cent) with “under the bed” (13 per cent) coming a close second.

Wardrobes were the favourite secret hiding place for adults in the north east. Over a quarter of respondents from the north east (28 per cent) confessed to finding their Valentine’s gifts hidden in the wardrobe.

London reported the highest number of people choosing to hide away their Valentine’s gifts under the bed.

The top five hiding spots for online orders and gifts this Valentine’s Day are:

1.      Wardrobe

2.      Under the bed

3.      The garage

4.      The loft

5.      The spare room

For around one in five UK adults, their gifts will come as no surprise to them as just over 20 per cent reveal they receive the same gift from their partner every year. The report found that this was higher for women as 24 per cent said they received the same gift every year compared to 16 per cent of men.

The report also found that the element of surprise is lost for around 10 per cent of UK adults, who say they have been able to tell what they are getting because of targeted advertising from websites visited by their partners online.

Men were found to be more generous than women. Nearly half (47 per cent) plan to buy a gift for their valentine this year while only 39 per cent of women plan to do the same. The report also that found adults in East Anglia (50 per cent) and those in Wales (47 per cent) are more generous than their counterparts around the UK.  

With Valentine’s Day around the corner, Royal Mail Tracked gives customers the convenience of choosing an alternative delivery location, from a local Post Office to a nominated safe place. Royal Mail’s Delivery Matters report also found that 74 per cent of customers feel more confident ordering online when they’re able to track their delivery.

ENDS

For more information contact:

Akudo Ike

02074498360/07843333035

Or:

Royal Mail press office

press.office@royalmail.com

Note to Editors

 

East  Anglia

 

East Midlands

 

London

The wardrobe

   

Under the bed

   

The wardrobe  

Under the bed

 

The wardrobe

 

Under the bed

The loft

 

The loft

 

The garage

The kids room /shed/kitchen

 

The kids room/garage

 

The loft

The garage

 

The spare room/shed

 

The kids room

 

 

North East

 

North West

 

Northern Ireland

The wardrobe

   

The wardrobe

   

The wardrobe

Under the bed

 

Under the bed

 

 Under the bed/ The loft/garage

The garage/kids room

 

The garage/ kids room

 

The kitchen

The spare room

 

The spare room

 

The kids room/ spare room

The shed

 

The loft

 

The shed

 

 

 

 

Scotland 

 

South East

 

South West

The wardrobe/ Under the bed

   

The wardrobe

   

The wardrobe 

The loft/ spare room

 

Under the bed

 

Under the bed

The garage

 

The spare room

 

The loft 

The kids room

 

The garage

 

The spare room

The shed/kitchen

 

The kitchen

 

The garage

 

Wales

 

West Midlands

 

Yorkshire and the Humber

Under the bed

   

The wardrobe

   

The wardrobe 

The wardrobe

 

Under the bed

 

Under the bed

The shed

 

The loft 

 

The spare room

The garage

 

The garage

 

The loft 

The kids room

 

The kids/shed

 

The garage

 

 

About Royal Mail plc

Royal Mail plc is the parent company of Royal Mail Group Limited, the leading provider of postal and delivery services in the UK and the UK’s designated universal postal service provider. UK Parcels, International and Letters (“UKPIL”) comprises the company’s UK and international parcels and letters delivery businesses operating under the “Royal Mail” and “Parcelforce Worldwide” brands. Through the Royal Mail Core Network, the company delivers a one-price-goes-anywhere service on a range of parcels and letters products. Royal Mail has the capability to deliver to more than 29 million addresses in the UK, six days a week (excluding UK public holidays). Parcelforce Worldwide operates a separate UK network which collects and delivers express parcels. Royal Mail also owns General Logistics Systems (GLS) which operates one of the largest ground-based, deferred parcel delivery networks in Europe.