News and press releases

  • Royal Mail
    4 April 2018
    Easter bank holiday shopping hotspots
Royal Mail today reveals the top ten areas in the UK where shoppers made the most online purchases over the course of Easter bank holiday weekend
Llandrindod Wells tops the UK list, followed by Truro and East London 
The top ten is based on analysis of parcels accepted from retailers and businesses into the Royal Mail network between 30th March and 2nd April 2018
  • Royal Mail today reveals the top ten areas in the UK where shoppers made the most online purchases over the course of Easter bank holiday weekend
  • Llandrindod Wells tops the UK list, followed by Truro and East London 
  • The top ten is based on analysis of parcels accepted from retailers and businesses into the Royal Mail network between 30th March and 2nd April 2018

Royal Mail today reveals the top ten areas where shoppers made the most online purchases over the Easter bank holiday weekend this year. Residents in Welsh town Llandrindod Wells top the list of the UK’s bank holiday shoppers for the second year in a row.

In the run up, a quarter (25%) of SME retailers expected to see an increase in sales activity over the Easter bank holiday weekend. Easter is increasingly establishing itself as one of the major shopping events of the year.

A spokesperson from Royal Mail Parcels, said “Easter is becoming a key shopping date in the ecommerce calendar. We've looked at parcel delivery data across our huge network of delivery offices and it has revealed Llandrindod Wells as the UK’s Easter bank holiday online shopping hotspot.”

The top ten online shopping hotspots are based on analysis of parcels accepted into the Royal Mail network between 30th March and 2nd April. Items were accepted from online retailers and ecommerce businesses for delivery via the Royal Mail Tracked 24 and Royal Mail Tracked 48 services.

Online purchases made over Easter bank holiday weekend will continue to be distributed by retailers and delivered by Royal Mail over the coming days.

Ends

For journalist enquiries contact:

Jasmin Prichard, Royal Mail press office

Email: jasmin.prichard@royalmail.com

Royal Mail press office: 020 7449 8246

Note to editors

Top 10 UK Easter hotspots 2018:

  1. Llandrindod Wells
  2. Truro
  3. East London
  4. Galashiels
  5. Kirkwall
  6. Plymouth
  7. Lincoln
  8. Lerwick, Shetland
  9. Exeter
  10. Carlisle

Top 10 UK Easter hotspots 2017:

  1. Llandrindod Wells
  2. Kirkwall
  3. East London
  4. Truro
  5. Carlisle
  6. Inverness
  7. Dumfries
  8. Lancaster
  9. Lerwick, Shetland
  10. Exeter

Top 5 London Easter hotspots 2018:

  1. East London (EC)
  2. West London (W)
  3. North West London (NW)
  4. South West London (SW)
  5. Kingston-Upon-Thames (KT)

Top 5 England Easter hotspots 2018:

  1. Truro
  2. East London
  3. Plymouth
  4. Lincoln
  5. Exeter

Top 5 Scotland Easter hotspots 2018:

  1. Galashiels
  2. Kirkwall
  3. Lerwick, Shetland
  4. Dumfries
  5. Inverness

Top 5 Wales Easter hotspots 2018:

  1. Llandrindod Wells
  2. Llandudno
  3. Swansea
  4. Cardiff
  5. Newport

The findings are based on analysis of items accepted into the Royal Mail network between 30th March and 2nd April 2018 and weighted against the number of delivery points*. Items have been accepted from business senders for delivery using Royal Mail Tracked 24 and Royal Mail Tracked 48.

*The list excludes areas with fewer than 100,000 delivery points. 

About Royal Mail plc

Royal Mail plc is the parent company of Royal Mail Group Limited, the leading provider of postal and delivery services in the UK and the UK’s designated universal postal service provider. UK Parcels, International and Letters (“UKPIL”) comprises the company’s UK and international parcels and letters delivery businesses operating under the “Royal Mail” and “Parcelforce Worldwide” brands. Through the Royal Mail Core Network, the company delivers a one-price-goes-anywhere service on a range of parcels and letters products. Royal Mail has the capability to deliver to around 30 million addresses in the UK, six days a week (excluding UK public holidays). Parcelforce Worldwide operates a separate UK network which collects and delivers express parcels. Royal Mail also owns General Logistics Systems (GLS) which operates one of the largest ground-based, deferred parcel delivery networks in Europe.