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The Subscription Economy: Key trends for success in the market

The spectacular rise of subscription boxes has largely been driven by start-ups. The low barriers to entry in the subscription box market have meant that even with limited capital and resources, entrepreneurs can establish and build a successful business. This success is now sparking interest from bigger brands including Gillette and Sephora hoping to emulate the performance of subscription companies such as Dollar Shave Club and Birchbox.