Royal Mail reveals the UK's online shopping hotspots for Cyber Week 2018

Royal Mail reveals the UK's online shopping hotspots for Cyber Week 2018

Key points

  • Royal Mail today reveals the top ten areas in the UK where shoppers made the most online purchases over the course of Cyber Week.
  • East London tops the list, followed by Kirkwall, Llandrindod Wells and North West London.
  • East London tops the London list, Kirkwall the Scotland list and Llandrindod Wells the Wales list.
  • The top ten is based on analysis of parcels accepted from retailers and businesses into the Royal Mail network between 19th November and 27th November.
  • Royal Mail has opened six dedicated parcel sort centres and recruited an additional 23,000 temporary staff to support its seasonal operation.

Royal Mail today reveals the top ten areas where shoppers made the most online purchases over Cyber Week this year.

Bargain hunters in East London top the list of the UK’s most prolific shoppers in the UK’s biggest cyber shopping event, followed by Kirkwall, Llandrindod Wells and North West London. East London tops the London list, Kirkwall the Scotland list and Llandrindod Wells the Wales list.

Cyber Week, originally a one day promotional sales event, is now widely regarded as the start of the Christmas shopping season in the UK. According to recent research* from Royal Mail, UK online shoppers spend on average almost £300 (£292) purchasing goods online at Christmas**. The main reasons people choose to shop online at Christmas are convenience-related: being able to shop from the comfort of their home (68 per cent), the ability to shop any time of the day (63 per cent) and the ease of comparing prices (48 per cent).

A spokesperson for Royal Mail said “We have looked at parcel delivery data across our huge network of delivery offices and it has revealed East London is the UK’s Cyber Week online shopping hotspot for 2018. We take the planning for the period between Black Friday and New Year's Day incredibly seriously and start planning for the next year the moment the current period is over. This year, on top of the huge number of processing and delivery sites we already operate, we have opened an extra six dedicated parcel sort centres to handle the additional volume we expect to be carrying.”

The top ten online shopping hotspots are based on analysis of parcels accepted into the Royal Mail network between 19th November and 27th November. Items were accepted from online retailers and ecommerce businesses for delivery via the Royal Mail Tracked 24 and Royal Mail Tracked 48 services.

Online purchases made on Black Friday, Cyber Monday and beyond will continue to be distributed by retailers and delivered by Royal Mail over the coming days, depending on consumer preferences.

During the December trading period in 2017, Royal Mail handled a staggering 149 million packages. This year, Royal Mail has opened six dedicated parcel sort centres and recruited an additional 23,000 temporary staff to support its seasonal operation. Over 1,100 Enquiry Offices will be open on Sunday 23rd December and they will all be open on Christmas Eve. These measures are about delivering the best possible service to customers throughout the Christmas period.

 

Ends

Note to Editors

 

*Royal Mail’s Delivery Matters Christmas report: https://www.royalmail.com/business/insights/business-trends/delivery-matters-for-online-shoppers/download-reports.

**Based on 2017 spending.

Top 10 UK hotspots:

  1. East London
  2. Kirkwall
  3. Llandrindod Wells
  4. North West London
  5. Truro
  6. Carlisle
  7. Lerwick, Shetland
  8. Inverness
  9. Dumfries
  10. St Albans

Top 5 London hotspots:

  1. East London
  2. North West London
  3. Kingston-upon-Thames
  4. South West London
  5. Bromley

Top 5 Scotland hotspots:

  1. Kirkwall
  2. Lerwick, Shetland
  3. Inverness
  4. Dumfries
  5. Galashiels

Top 5 Wales hotspots:

  1. Llandrindod Wells
  2. Llandudno
  3. Swansea
  4. Cardiff
  5. Newport

The findings are based on analysis of items accepted into the Royal Mail network between 19th November and 27th November and weighted against the number of delivery points*. Items have been accepted from business senders for delivery using Royal Mail Tracked 24 and Royal Mail Tracked 48.

*The list excludes areas with fewer than 100,000 delivery points. 

 

About Royal Mail plc

Royal Mail plc is the parent company of Royal Mail Group Limited, the leading provider of postal and delivery services in the UK and the UK’s designated universal postal service provider. UK Parcels, International and Letters (“UKPIL”) comprises the company’s UK and international parcels and letters delivery businesses operating under the “Royal Mail” and “Parcelforce Worldwide” brands. Through the Royal Mail Core Network, the company delivers a one-price-goes-anywhere service on a range of parcels and letters products. Royal Mail has the capability to deliver to around 30 million addresses in the UK, six days a week (excluding UK public holidays). Parcelforce Worldwide operates a separate UK network which collects and delivers express parcels. Royal Mail also owns General Logistics Systems (GLS) which operates one of the largest ground-based, deferred parcel delivery networks in Europe.

Media contacts:

 

For journalist enquiries contact:

Jasmin Prichard, Royal Mail press office

Email: jasmin.prichard@royalmail.com

Royal Mail press office: 020 7449 8246

Other articles in you might find interesting.