A third of SME retailers expect to see an increase in sales over the Easter bank holiday weekend

A third of SME retailers expect to see an increase in sales over the Easter bank holiday weekend

Key points

  • A third (33 per cent) of SME retailers are expecting a leap in sales over the bank holiday weekend, with Easter an important shopping date in the ecommerce calendar.
  • Clothing and books are the items SME retailers expect to experience the largest spike in sales over the holiday period.
  • Almost three-quarters of SME retailers (73 per cent) feel they are prepared for the Easter bank holiday weekend.
  • Over a third (36 per cent) of all businesses expect to be working at least one of the days over the Easter weekend.
  • A quarter of SME retailers (25 per cent) expect to be working all four days of the bank holiday weekend.
  • Almost one in ten (9 per cent) retailers are taking on additional staff over the Easter bank holiday weekend.

A third (33 per cent) of SME retailers are expecting a leap in sales over the Easter bank holiday weekend, according to a study commissioned by Royal Mail.

This optimistic outlook comes as Easter increasingly establishes itself as one of the major shopping calendar moments for both online and bricks-and-mortar retailers. With global reach and the number one facilitator of ecommerce in the UK, Royal Mail is well placed to observe trends across the industry.

Clothing and books are the products SME retailers expect to sell the most of over the Easter bank holiday weekend. SMEs anticipate sales in these categories as Brits engage in online shopping and reading during the Easter break.

The study found that almost three-quarters (73 per cent) of SME retailers feel they are fully prepared for the Easter bank holiday weekend opportunity. Of these, nine per cent have hired additional staff to support their business during the Easter period.

The expected rise in sales means that many small business owners will be working hard over the Easter break. Over a third (36 per cent) of all businesses expect to be working at least one of the days over the Easter weekend. A quarter (25 per cent) of SME retailers expect to be working all four days of the bank holiday weekend, compared to 14 per cent of SME decision makers in general.

A spokesperson for Royal Mail said “Easter tends to be a time for family and festivities but the long bank holiday weekend is also becoming a key moment in the ecommerce calendar. At Royal Mail, we support businesses across the UK and the globe. It’s great to see so many small business owners are seizing the opportunities the upcoming long weekend presents.”

Ends

Note to editors

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,069 SME senior decision makers. The figures have been weighted and are representative of British business size.

About Royal Mail plc

Royal Mail plc is the parent company of Royal Mail Group Limited, the leading provider of postal and delivery services in the UK and the UK’s designated universal postal service provider. UK Parcels, International and Letters (“UKPIL”) comprises the company’s UK and international parcels and letters delivery businesses operating under the “Royal Mail” and “Parcelforce Worldwide” brands. Through the Royal Mail Core Network, the company delivers a one-price-goes-anywhere service on a range of parcels and letters products. Royal Mail has the capability to deliver to around 30 million addresses in the UK, six days a week (excluding UK public holidays). Parcelforce Worldwide operates a separate UK network which collects and delivers express parcels. Royal Mail also owns General Logistics Systems (GLS) which operates one of the largest ground-based, deferred parcel delivery networks in Europe.

For journalist enquiries contact:

Jasmin Prichard, Royal Mail press office

Email: jasmin.prichard@royalmail.com

Royal Mail press office: 020 7449 8246

Other articles in you might find interesting.