AUSSIE RULES: AUSTRALIA EMERGES AS UK’S FAVOURITE DESTINATION FOR INTERNATIONAL CHRISTMAS CARDS

Key points

  • New research from Royal Mail reveals that 40% of UK adults regularly send Christmas cards to loved ones abroad.
  • Australia is crowned the UK’s ‘international Christmas card sending hotspot’ in the research, with 34% of cards destined for overseas making their way to the balmy beaches of Down Under.
  • This is closely followed by the USA (32%), Canada (16%), France (12%) and Germany (11%).
  • Cousins (21%), close friends (26%) and aunts (10%) are the most likely recipients of internationally-bound Christmas cards; however 1% send individual overseas festive missives to the pet of a friend or family member.
  • Handwritten Christmas cards are seen by those who are unable to spend Christmas with family as one of the most thoughtful ways that loved ones can let them know that they’re on their mind (13%). Some value them more than sending a present (4%), having a video chat (24%), or sending a message on any form of social media (6%)
  • Residents of London (44%) and the South East (46%) are the most likely regions in the UK to send a Christmas card overseas. Those in the West Midlands (33) send the least cards internationally.

New research from Royal Mail reveals that 4 in 10 Britons send Christmas cards to friends and family overseas.

The survey of 2,000 UK adults saw Australian-based friends and family receive the greatest number of internationally-bound cards (34%), closely followed by the USA (32%). The top 20 list is as follows:

International Christmas Card Sending Hotspots

  1. Australia (34%)
  2. USA (32%)
  3. Canada (16%)
  4. France (12%)
  5. Germany (11%)
  6. Spain (9%)
  7. New Zealand (9%)
  8. Republic Of Ireland (7%)
  9. Italy (4%)
  10. Netherlands (4%)
  11. Sweden (3%)
  12. Switzerland (3%)
  13. Belgium (3%)
  14. South Africa (2%)
  15. Singapore (2%)
  16. Denmark (2%)
  17. Austria (2%)
  18. Greece (2%)
  19. Thailand (1%)
  20. Malta (1%)

Close friends (26%), cousins (21%) and aunts (10%) are the most common recipients of Christmas cards sent overseas. However the research revealed that a rogue 1% send a separate missive to the pet of a friend or family member. 5% send them to ex work colleagues based abroad.

Handwritten Christmas cards are seen by those who are unable to spend Christmas with their families as one of the most thoughtful ways that loved ones can let them know that they are on their mind (13%). They are valued more than sending a present (4%), having a video chat (24%), or sending a message on any form of social media (6%).

 

Mark Street, Head of Campaigns at Royal Mail commented: “Christmas cards are an iconic facet of the festive season and a fantastic way of reminding someone that they are in your thoughts, so it’s really heart-warming to see that loved ones based overseas are often included on the annual list.”

Ends

 

 

Notes to Editors

All figures, unless otherwise stated, are from YouGov Plc. 

Total sample size was 2,071 adults, of which 1,880 celebrated Christmas. Fieldwork was undertaken between 20th - 21st November 2018.  The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

About Royal Mail plc

Royal Mail plc is the parent company of Royal Mail Group Limited, the leading provider of postal and delivery services in the UK and the UK’s designated universal postal service provider. UK Parcels, International and Letters (“UKPIL”) comprises the company’s UK and international parcels and letters delivery businesses operating under the “Royal Mail” and “Parcelforce Worldwide” brands. Through the Royal Mail Core Network, the company delivers a one-price-goes-anywhere service on a range of parcels and letters products. Royal Mail has the capability to deliver to more than 29 million addresses in the UK, six days a week (excluding UK public holidays). Parcelforce Worldwide operates a separate UK network which collects and delivers express parcels. Royal Mail also owns General Logistics Systems (GLS) which operates one of the largest ground-based, deferred parcel delivery networks in Europe.

Jessy Prestidge

Royal Mail Press Office

press.office@royalmail.com 

0207 449 8246

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