Royal Mail’s MailshotMaker brings direct mail into the heart of omnichannel campaigns

Royal Mail’s MailshotMaker brings direct mail into the heart of omnichannel campaigns

Key points

  • Bringing together the online and offline worlds, Royal Mail’s MailshotMaker tool has integrated with the customer engagement platform, dotdigital Engagement Cloud.
  • With the integration, customers can send direct mail at any point during a broader marketing campaign.
  • Customers can test and optimise direct mail within their media mix, helping them to achieve the best results for their marketing campaigns.

Royal Mail announces that its MailshotMaker tool has integrated with the customer engagement platform, dotdigital Engagement Cloud. The integration means that Engagement Cloud users can now include direct mail as part of any omnichannel campaign. 

Customers are now able to automate the messaging and timing of direct mail campaigns in the same way as digital channels. Using Engagement Cloud’s program builder, customers can trigger high-quality printing, postage, and delivery as part of a complete marketing program, and optimise overall campaign performance.

For example, customers can deliver direct mail to customers who haven’t responded to emails or SMS messages within a certain timeframe. The creation and dispatch of direct mail is triggered in Engagement Cloud using customer insight and behavioural data. Customers can test and optimise direct mail within their media mix, helping them to achieve the best results for their marketing campaigns. 

A spokesperson for Royal Mail said “Gone are the days of direct mail being used in isolation. This new integration enhances the power of MailshotMaker, making it simpler for SMEs to incorporate direct mail into their digital and multi-channel campaigns and to engage with customers offline. dotdigital recognised the unique role that direct mail can play in enhancing the customer journey and increasing the overall results of a campaign.”

Phil Draper, the CMO of dotdigital said “The MailshotMaker for Engagement Cloud integration helps marketers to reach customers – who are unengaged online – offline. Now it’s simple to incorporate direct mail into digital campaigns; increasing first-time purchases and maximising brand affinity. What’s more, businesses can differentiate themselves from competitors who only send email, enhancing the customer journey with highly targeted direct mail.” 

Ends

About Royal Mail plc

Royal Mail plc is the parent company of Royal Mail Group Limited, the leading provider of postal and delivery services in the UK and the UK’s designated universal postal service provider. UK Parcels, International and Letters (“UKPIL”) comprises the company’s UK and international parcels and letters delivery businesses operating under the “Royal Mail” and “Parcelforce Worldwide” brands. Through the Royal Mail Core Network, the company delivers a one-price-goes-anywhere service on a range of parcels and letters products. Royal Mail has the capability to deliver to around 30 million addresses in the UK, six days a week (excluding UK public holidays). Parcelforce Worldwide operates a separate UK network which collects and delivers express parcels. Royal Mail also owns General Logistics Systems (GLS) which operates one of the largest ground-based, deferred parcel delivery networks in Europe.

About dotdigital

Dotdigital Group Plc is a United Kingdom-based company, which is engaged in providing software as a service (SaaS) and managed services to digital marketing professionals. The company offers Engagement Cloud, which provides e-mail and multi-channel marketing automation platform with various tools that enable marketers to create, manage, execute and evaluate various campaigns. In addition to its automation technologies, the company also provides multi-channel marketing consultancy and services for businesses seeking to manage customer acquisition, conversion and retention. The Engagement cloud also has pre-built integrations with e-commerce platforms and customer relationship management (CRM) products, such as Magento and Salesforce. The Engagement cloud helps in using contact data to design, test and send optimised campaigns. The Company's subsidiaries include dotmailer Limited, dotsearch Europe Limited and dotmailer Inc. Through its subsidiaries, it is engaged in providing web and e-mail-based marketing.

For journalist enquiries contact:

Jasmin Prichard, Royal Mail press office

Email: jasmin.prichard@royalmail.com

Royal Mail press office: 020 7449 8246

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