Note to Editors
The research was independently conducted by Opinium Research and based on a nationally representative sample of 2,000 UK adults.
About Royal Mail plc
Royal Mail plc is the parent company of Royal Mail Group Limited, the leading provider of postal and delivery services in the UK and the UK’s designated universal postal service provider. UK Parcels, International and Letters (“UKPIL”) comprises the company’s UK and international parcels and letters delivery businesses operating under the “Royal Mail” and “Parcelforce Worldwide” brands. Through the Royal Mail Core Network, the company delivers a one-price-goes-anywhere service on a range of parcels and letters products. Royal Mail has the capability to deliver to more than 30 million addresses in the UK, six days a week (excluding UK public holidays). Parcelforce Worldwide operates a separate UK network which collects and delivers express parcels. Royal Mail also owns General Logistics Systems (GLS) which operates one of the largest ground-based, deferred parcel delivery networks in Europe.
About David Walliams
David Walliams has become one of today’s most influential writers, dominating the industry charts and changing the shape of the book retail landscape. Exclusively published by HarperCollins Children’s Books, David Walliams has celebrated more than ten years of unprecedented growth. Since the publication of his first novel, The Boy in the Dress (2008), illustrated by the iconic Sir Quentin Blake he has gone onto sell more than twenty-nine million books globally, and his work has been translated into fifty-three languages. David’s titles have spent 139 weeks (non-consecutive) at the top of the children’s charts – more than any other children’s author ever. His 12th novel for children, Fing, illustrated by Tony Ross, published in February 2019 and is currently the No.1 bestselling book in the UK market**
HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 17 countries. With 200 years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 16 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Man Booker Prize. HarperCollins, headquartered in New York, is a subsidiary of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at corporate.HC.com.
HarperCollins Children’s Books, unprecedented three times winner of Children’s Publisher of the Year (2014, 2015, 2016) is one of the leading publishers of children’s books, recognised for nurturing new talent as well as boasting a reputable list of established best-selling authors. Respected worldwide for its tradition of publishing quality, award-winning books for young readers, HarperCollins is home to many children’s classics, including The Chronicles of Narnia, Hello Kitty, the Paddington stories, The Cat in the Hat and The Tiger Who Came to Tea, and to some of the biggest names in children’s literature past and present, including David Walliams, Judith Kerr, David Baddiel, Lauren Child, Oliver Jeffers and Michael Morpurgo.
About World Book Day
World Book Day is the registered charity behind the world’s biggest annual celebration of children’s books. It is dedicated to celebrating the benefits of reading for pleasure for everyone, everywhere – promoting the magic of books, the power of imagination and the importance of sharing stories. Designated by UNESCO as a worldwide celebration of books and reading, World Book Day is marked in over 100 countries around the globe.
It is sponsored by National Book Tokens and supported generously each year by the publishing industry, book trade, authors and illustrators. Every year, with a host of publishers and booksellers, World Book Day curates a list of bespoke £1 books for children and young people across the UK and Ireland. World Book Day’s mission is to encourage children and young people to explore the pleasures of books and reading by providing them with the opportunity to have a book of their own. To mark the day each year, children are welcomed into bookshops and supermarkets across the nation where they can redeem their £1 World Book Day book token (or equivalent €1.50 in Ireland) to redeem for a free World Book Day title or, if they prefer, they can use it to get £1 off any book or audiobook of their choice, costing £2.99 or more. The day also sees children bringing books to life through an array of organised events and activities in schools, bookshops, libraries and at home.