News and press releases

  • Royal Mail Group
    Alice in Wonderland stamps
    13 January 2015


  • Royal Mail launches Alice in Wonderland stamps to celebrate the 150th anniversary of the publication of Lewis Carroll’s classic tale
  • Royal Mail commissioned illustrator, Grahame Baker-Smith to illustrate 10 key scenes from the book
  • For the first time ever Royal Mail collaborates with a children’s book publisher, Walker Books, to create a book based on the stamp artwork
  • The original story was written by Reverend Charles Lutwidge Dodgson under the pseudonym, Lewis Carroll
  • The stamps are on sale now and available at, by phone on 03457 641 641 and in 8000 Post Offices across the UK


2015 marks the 150th anniversary of the publication of Lewis Carroll’s Alice’s Adventures in Wonderland, a landmark in the history of children’s literature and one of the strangest and most enduring stories ever written.

To celebrate the anniversary, Royal Mail commissioned award-winning illustrator Grahame Baker-Smith, to illustrate ten key scenes from the story. The stamps provide a fresh, lively interpretation of unforgettable characters such as the White Rabbit, the Cheshire Cat and Alice herself, making the story come to life with new vivacity.

To coincide with the launch of the stamps, Walker Books will be publishing a three-dimensional gift edition book with pages that fold out and use the artwork of the stamps to bring the story to life with excerpts from the original book.

The story of Alice’s Adventures in Wonderland, originally entitled Alice’s Adventures Under Ground, came about as a result of a friendship between Reverend Charles Lutwidge Dodgson, a young Mathematics don at Christ Church in Oxford, and of the children of the Dean of the college, one of whom was Alice Liddell. Originally a story made up to entertain the children on a boat trip, Alice requested it be written down, which Dodgson did as a Christmas gift in 1864 with his own illustrations.

Dodgson decided to publish his story under the pen name Lewis Carroll. He more than doubled the length of the original tale, dividing it into 12 chapters instead of four, adding poems such as ‘Twinkle, twinkle, little bat!’ and introducing memorable new characters, including the Hatter, the March Hare, the Duchess and the Cheshire Cat. He also expanded key episodes, such as the pun-laden conversation of the Mock Turtle and the Gryphon about their schooldays, and developed the culminating trial scene, where the evidence is a nonsense poem.

On publication in 1865 the book was an immediate success. Six years after Alice’s Adventures in Wonderland, Lewis Carroll published a sequel, Through the Looking-Glass. Since publication, Alice’s adventures have continued through innumerable stage adaptations, cartoons, films and in various other incarnations – including on postage stamps.

Andrew Hammond, Royal Mail Director of Stamps and Collectibles, said: “The story of Alice in Wonderland remains a perennial favourite of children, and indeed adults, around the world. It is fitting that in its 150th anniversary year it is celebrated with a wonderful set of stamps featuring striking images that do justice to such an iconic tale.”



For more information contact:
Natasha Ayivor
Royal Mail Press Office
100 Victoria Embankment
London EC4Y 0HQ
Tel: 020 7449 8250
Mobile: 07436 280 002


Notes to Editors

Grahame Baker-Smith

Mostly self-taught, Grahame Baker-Smith used a spell of unemployment in the 1970s to develop his interest in painting and drawing. Working alone, he decided that he should concentrate on becoming an artist. Dreaming of that has made it so, and he now writes and creates books as well as illustrating classics such as Pinocchio and Robin Hood. He also illustrated Robert Plant’s Mighty Rearranger album and Nine Lives boxed set. In 2011, his picture book FArTHER, published by Templar, won the UK’s Kate Greenaway award for book illustration. His latest picture book for Templar, written by Angela McAllister, is Winter’s Child.

About Royal Mail plc

For 50 years Royal Mail’s Special Stamp programme has commemorated and celebrated events and anniversaries pertinent to UK heritage and life. Today, there are an estimated 2.5 million stamp collectors and gifters in the UK and millions worldwide. Her Majesty the Queen approves all UK stamp designs before they are printed.

Royal Mail plc is the parent company of Royal Mail Group Limited, the leading provider of postal and delivery services in the UK and the UK’s designated universal postal service provider. UK Parcels, International and Letters (“UKPIL”) comprises the company’s UK and international parcels and letters delivery businesses operating under the “Royal Mail” and “Parcelforce Worldwide” brands. Through the Royal Mail Core Network, the company delivers a one-price-goes-anywhere service on a range of parcels and letters products. Royal Mail has the capability to deliver to more than 29 million addresses in the UK, six days a week (excluding UK public holidays). Parcelforce Worldwide operates a separate UK network which collects and delivers express parcels. Royal Mail also owns General Logistics Systems (GLS) which operates one of the largest ground-based, deferred parcel delivery networks in Europe.