News and press releases

  • Royal Mail
    8 May 2018
    Paws for thought: over a third of cat and/or dog owners send their pets greetings cards
For National Pet Month, Royal Mail reveals that over a third of cat and/or dog owners (9.6 million people[1]) have sent their canine or feline friend a greetings card or a letter at least once. 
In fact, over half of those who have sent their pet a card or letter send them Christmas and birthday cards on a yearly basis.
1 in 10 pet owners have sent their cat or dog a Mother’s Day or Father’s Day card if they have a litter of pups or kittens; and a further 585,000[2] claim to have sent their pet a card either to welcome them into the family, to celebrate the birth of a litter, or even to celebrate their pet’s wedding!
Over half of the nation’s pet owners sign off cards and letters with their dog or cat’s name, either regularly or occasionally. A further quarter sign on the dotted line with a paw print.
Top questions the nation’s pet owners would ask their critter in a card or letter include whether they are happy, what they think of their owner, whether they only love them because they feed them, and their views on current politics. Some would even like to ask how they propose to solve the riddle of nuclear fusion!
2 in 10 pet owners who currently don’t send their cat or dog a card plan to do so in future.
Pet owners in Coventry are the biggest dog and cat card-senders in the country, followed by London, Aberystwyth, Portsmouth, Glasgow, Newcastle, Oxford, Sheffield, Worcester and Gloucester.
  • For National Pet Month, Royal Mail reveals that over a third of cat and/or dog owners (9.6 million people[1]) have sent their canine or feline friend a greetings card or a letter at least once. 
  • In fact, over half of those who have sent their pet a card or letter send them Christmas and birthday cards on a yearly basis.
  • 1 in 10 pet owners have sent their cat or dog a Mother’s Day or Father’s Day card if they have a litter of pups or kittens; and a further 585,000[2] claim to have sent their pet a card either to welcome them into the family, to celebrate the birth of a litter, or even to celebrate their pet’s wedding!
  • Over half of the nation’s pet owners sign off cards and letters with their dog or cat’s name, either regularly or occasionally. A further quarter sign on the dotted line with a paw print.
  • Top questions the nation’s pet owners would ask their critter in a card or letter include whether they are happy, what they think of their owner, whether they only love them because they feed them, and their views on current politics. Some would even like to ask how they propose to solve the riddle of nuclear fusion!
  • 2 in 10 pet owners who currently don’t send their cat or dog a card plan to do so in future.
  • Pet owners in Coventry are the biggest dog and cat card-senders in the country, followed by London, Aberystwyth, Portsmouth, Glasgow, Newcastle, Oxford, Sheffield, Worcester and Gloucester.

We already know that Britain is a nation of animal lovers, but little did we know that our pets are on the annual greetings card list too.

New research from Royal Mail to mark National Pet Month reveals that over a third of dog and/or cat owners (9.6 million) have sent a card or a letter to their pet at least once.  In fact, over half of those who have sent them a card or letter say they send their canine or feline companion a Christmas and/or birthday card on a yearly basis. 

1 in 10 pet owners claim to have sent their pet a Mother’s, Father’s or National Pet Day card at least once;  and as many as 585,000 say they sent their furry friend a little note to celebrate the birth of a litter, to welcome them into the family, or even to celebrate their pet’s wedding!

The top questions dog and cat owners would ask their pet in a card or letter include:

1. Are you happy? (37%)

2. What do you think of me? (32%)

3. Do you miss me when I’m not here? (25%)

4. Do you only love me because I feed you? (24%)

5. What are your views on current politics? (23%)

6. Do you understand that I’m a different species to you? (12%)

7. What’s the meaning of life? (10%)

8. What are my best and worst traits? (9%)

9. Are you mad at me for neutering you? (6%)

10. How do you propose to crack the mystery of nuclear fusion?! (5%)

Some other fascinating facts unearthed by the research include:

  • Over half of dog and cat owners say they sign off greetings cards and letters with their pet’s name, and a quarter regularly include a muddy paw print in the card as a cute gesture.
  • 2 in 10 dog and cat owners who currently have not sent their pet a card or letter would like to do so in future (which would equate to over 3.9 million letters!)
  • Over a quarter say they would love to receive a card or letter from their pet if it were possible – in fact 2 in 10 said it would probably mean more to them than from anyone else.
  • What they think their pets would write to them in a note; the top questions from pet owners include requests to stop taking them to the vets, “Feed me!”, “Rub my belly!”, “Stop giving other animals attention – you’re mine!” and “I’m mad when you go away”.
  • Coventry-based dog and cat owners are currently the biggest senders of cards and letters to their pets (67%), followed by London (34%), Aberystwyth (33%), Portsmouth (27%), Glasgow (24%), Newcastle (22%), Oxford (21%), Sheffield (14%), Worcester (14%) and Gloucester (14%).

 

Mark Street, Head of Campaigns at Royal Mail commented: “Pets are very often an integral part of the British family, so it’s only natural that so many of us include the name of our much-loved cat or dog on the list of annual greetings cards.”

“What’s fascinating, however, is the sheer number of pet owners who feel compelled to send their canine or feline companion a greetings card or letter to mark a special occasion. Perhaps this will become a more mainstream addition to the events calendar in future?”

Ends

For further information contact:

Royal Mail press office

0207 449 8246

Notes to editors

[1] Calculated as 33% of current population of UK dog and cat owners: https://www.statista.com/statistics/308218/leading-ten-pets-ranked-by-household-ownership-in-the-united-kingdom-uk/

[2] Calculated as 2% of current population of UK dog and cat owners

About Royal Mail plc

Royal Mail plc is the parent company of Royal Mail Group Limited, the leading provider of postal and delivery services in the UK and the UK’s designated universal postal service provider. UK Parcels, International and Letters (“UKPIL”) comprises the company’s UK and international parcels and letters delivery businesses operating under the “Royal Mail” and “Parcelforce Worldwide” brands. Through the Royal Mail Core Network, the company delivers a one-price-goes-anywhere service on a range of parcels and letters products. Royal Mail has the capability to deliver to around 30 million addresses in the UK, six days a week (excluding UK public holidays). Parcelforce Worldwide operates a separate UK network which collects and delivers express parcels. Royal Mail also owns General Logistics Systems (GLS) which operates one of the largest ground-based, deferred parcel delivery networks in Europe.